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So, you’ve written a fantastic attention grabbing headline and the next stage is to write the copy to go with it. I’m talking about sales copy here, the words that sell your products, the ads that get attention and those landing pages. This is important as there’s a big different between content and copy. Good…

Categories: copywriting, Uncategorized

It’s not the easiest thing in the world to sell books, and in fact, you could say that of any product – particularly if you’re an unheard-of author who’s only written a couple of books so far. But, this can be made an even greater task if you shy away from the copywriting element that…

Categories: BOOK BLURBS