It could be said that all Copywriters do is play with words – moving them around the page like puzzle pieces until they create the perfect scene.
But there’s a bit more to it than some clever poetry and a few catchy buzzwords. Good story copywriting is always (as in the words of Albert Einstein) simple but not simpler.
Its job is to draw your eye over each word and each phrase so you’re flowing along each paragraph and sentence, compelled to keep reading, on and on until you hit the fantastic CTA at the end.
Writing copy like this doesn’t just happen each morning like a creative sunbeam into my soul, it takes work and can’t be engineered like a factory. Instead, it relies on clear thinking, and consideration, choosing the right words and carefully organising them in the right way for the best impact.
And, this process is the same whether I’m writing a whole new website’s worth of content, blog articles, or a short ad copy strapline.
In general though, when working with STWriter you might expect it to be something like the order in the dropdown.
If you’re ready to chat, that’s great, simply book yourself a meeting via my online calendar or get in touch via the contact page.
