The Company Approach

What's it like to work with STWriter

It could be said that all Copywriters do is play with words – moving them around the page like puzzle pieces until they create the perfect scene.

But there’s a bit more to it than some clever poetry and a few catchy buzzwords. Good story copywriting is always (as in the words of Albert Einstein) simple but not simpler.

Its job is to draw your eye over each word and each phrase so you’re flowing along each paragraph and sentence, compelled to keep reading, on and on until you hit the fantastic CTA at the end.

Writing copy like this doesn’t just happen each morning like a creative sunbeam into my soul, it takes work and can’t be engineered like a factory. Instead, it relies on clear thinking, and consideration, choosing the right words and carefully organising them in the right way for the best impact.

And, this process is the same whether I’m writing a whole new website’s worth of content, blog articles, or a short ad copy strapline.

In general though, when working with STWriter you might expect it to be something like the order in the dropdown.

If you’re ready to chat, that’s great, simply book yourself a meeting via my online calendar or get in touch via the contact page.

A Typical Timeline of your Project


It all starts with a simple chat, which is one of the most important parts of the process.

Through talking, listening, questioning and understanding I can get to know you and your business, what your plans are, what you want from the project and what your objectives are.

It’s also a good chance for you to see if STWriter is a good fit for you. After all, there’s no point working with someone you don’t like.

But, we’re friendly here at STWriter, so I’m sure that won’t be an issue.


If we both feel we’re a great fit and we know I’ll be able to help you out, then it’s time for a quote.

This is the point I get back to my computer and do some of those calculations on how much time it will take, what kind of commitment I’ll need to give you and how difficult it is.

I always try to work on a per project basis as it makes the projects much easier if you and I both know where we stand and what you can expect to pay. The charge is always based on how long it will take, what’s required, and my ten+ years experience.

But for an idea on how much you might expect to pay, check out my price guide download.


Next is the stage where you’ve confirmed you want to go ahead and I’ll draw up a contract so we both know where we stand and what to expect.

This details everything I’m expecting to do for you and what you need to give me so I can do that job well.

For new clients, I always ask for 50% of the fee upfront as this protects both you and I.

It protects me from any unscrupulous people who want my work, and experience levels for free, and it protects you because you know if you’ve paid a percentage upfront you’re definitely getting the work you’ve commissioned.


Next, I’ll send you my extremely detailed client questionnaire, which is designed to thoroughly make sure I have absolutely everything I need to deliver the best possible service and give you the copy you really want.

I’ll also do research of my own and this might involve some further conversations with you or your team about things like, your customers, competitors and other such things.


Then we’re into the review cycle and it’s your chance to comment and tell me about changes and updates you want. I’ll then create a second draft for you to review.


Once you’re happy I’ll ask you to confirm your

approval via email


Once the work is completed and you’re thrilled, I’ll send you an invoice for the remainder of the bill and when

this is paid the copyright of the work is passed automatically to you.