There’s a difference between copywriting and the stuff you get from a content mill that costs a few pennies by a few chancers who aren’t really professional copywriters.
Real copywriting – the stuff that takes real work, is the stuff that gets results and is a mixture of experience, knowledge, insight, artistic ability, creativity, science and talent.
Some days an article can take shape out in a coupe of hours, but other days it can take a lot of work changing and tweaking a single ad slogan.
And, it’s this that’s the real difference between the drivel you’ll get for cheap at a content mill and something of quality that gets results.