Many get confused between content and copy and think that content writing is essentially the same thing as copy.
But, there are some differences.
Whereas your copywriter is writing something designed to sell, your content writer is writing something designed to give information and enhance your brand.
Like a copywriter, a content writer engages and enhances your brand, understands your objectives and gets to know your audience, all in order to deliver that audience the information that will position you as an authority.
With content writing, it’s about building a brand slowly to develop awareness, loyalty and advocates over time that will then develop and sell your brand in the long-term.
This could be through using things like your blogs, your organic social media, producing white papers and documents, developing story and brand content pages, and even video and audio production.
But, again, like copywriting, it’s all too easy to assume that because we can all string a sentence together this kind of thing is easy, but it actually takes a lot of research and work before the writing part even happens.
Natural talent for writing and story is obviously a plus but it’s far more important to have a excellent knowledge and understanding of story, structure, narrative and marketing to produce content that works.
Take a look at: