Have a Burning Question?
Don’t worry I’ve got you covered with this list of all the questions I get asked by clients and potential clients.
Content, Copywriting and Social Media Management FAQs
Have a burning question?
There’s a good chance it’s been answered here. Have a look and don’t forget if it’s not here, you can always drop me a message directly at [email protected]
What does a content writer do?
Many get confused between content and copy and think that content writing is essentially the same thing as copy.
But, there are some differences.
Whereas your copywriter is writing something designed to sell, your content writer is writing something designed to give information and enhance your brand.
Like a copywriter, a content writer engages and enhances your brand, understands your objectives and gets to know your audience, all in order to deliver that audience the information that will position you as an authority.
With content writing, it’s about building a brand slowly to develop awareness, loyalty and advocates over time that will then develop and sell your brand in the long-term.
This could be through using things like your blogs, your organic social media, producing white papers and documents, developing story and brand content pages, and even video and audio production.
But, again, like copywriting, it’s all too easy to assume that because we can all string a sentence together this kind of thing is easy, but it actually takes a lot of research and work before the writing part even happens.
Natural talent for writing and story is obviously a plus but it’s far more important to have a excellent knowledge and understanding of story, structure, narrative and marketing to produce content that works.
Take a look at:
What does a social media manager do?
Your social media manager uses copy skills, content writing skills, creativity, analytical skills and communication skills to speak directly to your audience and engage with them through social channels.
Again, a creative project, it’s important to understand how and why posting on a variety of related topics and fun aspects is vital to encouraging engagement and interaction.
Part of the job is growing audience numbers on social channels and increasing the key parameters a client requires, this could be anything from increasing traffic to the main site, to engagement.
However, there’s more to it than just throwing a few posts up and hoping for the best. It involves research and understanding of your brand, audience and objectives to work. It’s also vital to be able to understand and relay metrics and data for certain projects and campaigns.
With this kind of thing, it can be very time consuming for an activity that isn’t usually a direct selling tool. Instead, social media is about long-term gain and reputation rather than short-term sales, so for many business owners it can seem like a lot of work for very little initial traction.
This is why a top-notch social media marketing strategy and plan is a great way to start to see where you’re going and how you’re going to get there. Plus, with someone at your side with knowledge, experience and understanding it’s easier to get back to running your business, knowing the social media side is taken care of.
Take a look at:
What is copywriting?
Don’t confuse copywriting with copyrighting.
I don’t have anything to do with registering patents, brand logo usage rights, intellectual property or other such things. That is the process of registering an official copyright.
Copywriting is different (an easy way to tell is by looking at the spelling).
I’ve gone into a bit of detail above in the question What does a Copywriter do to explain this.
But essentially, copywriting is the process of writing words designed to encourage a reader to take an action of some kind.
Why do I need a copywriter/content writer/ social media manager anyway?
“It’s just writing, and I can string a few words together, I don’t need anyone to do it for me.“
If I had a pound for every time I’d heard that one…
Yes you could do it yourself, but you can’t do what I do unless you’re also a professional content writer, copywriter and social media expert.
Everyone thinks because they can throw a paragraph of text together they can write content and copy, but being able to write a letter to your child’s teacher, or the guy at work is different to being able to write content and copy that can engage and enhance your brand, while compelling your audience to achieve its goals in a clear, straight-forward way that looks easy.
If I put it another way, it’s like plumbing. You could have a go at your own plumbing and sure it’s just a few pipes fixed together – how hard can it actually be?
In the end you might have a leaky drip under the sink and your drain pipe might not even go to the drain anymore, but hey, you saved a few quid.
Copywriting and content writing is just the same. You could do it yourself, but it’ll never be the same as getting it from someone with more than ten years experience of doing this every day.
If you think about it, by getting in the experts now, you’re going to save time, money and hassle as you won’t be stuck at the desk endlessly writing and rewriting, wondering why it just doesn’t sound as good as you imagine it should.
And that’s before you think about all those potential customers and clients you’ve missed out on because your sales copy isn’t up to scratch and isn’t working the way it’s supposed to.
And, if you’re thinking – well, great but why should I hire you over someone else, here’s a list:
How do I choose which copywriter is best?
There’s a lot of options and who you choose can depend on a number of factors. But, it’s a choice you should think carefully about as, after all, you’re trusting this person with the words that speak directly to your customers.
So, how to choose the best one can be a difficult decision, particularly if you’ve never worked with one before or you’ve had a bad experience by some unscrupulous scammer who claims to be a copywriter but can’t actually deliver.
There’s a few things to ask including, their experience level, their cost, availability, if they can show you they’re able to do the kind of work you’re after, their process and if they can give you some examples of previous work and then there’s things like how well they listen to you.
And, finally, don’t forget to choose someone you actually like, as if you’re going to be working with them you want them to be someone you can stand to spend time around.
Why should I hire a copywriter when I can write it myself?
Yes you could do it yourself cheaper, but it probably won’t work as well as anything a professional can give you.
Let me put it another way, most of us can walk, we merrily put one foot in front of another every single day, but does that mean we can win the 100m sprint at the next Olympics? No.
And, that’s because we’re not trained and coached into doing so. Walking every day and being an olympic sprinter is two totally different things.
A bit of talent can get you there, but to win you’ll need to practice and train daily, doing the same thing over and over, perfecting your technique until you’re primed to win.
Writing content and copy is exactly the same. I’m a professional who’s spent a lot of years practicing training and honing my skills so I can deliver.
Yes, you can write and probably do every day at work, but it’s not the same thing as writing copy to a standard that you need to get results in a business.
It’ll never be the impressive sales machine you want and it’ll inevitably contain waffle and unnecessary words.
So, what I’m saying is in the longterm it’s easier and cheaper to get a pro in right from the start.
Just consider all that time you’ll waste trying to do something you’re not primed and trained for, and think of all those clients and customers you’ll lose because you don’t really know what to put in to get the results you really want.
What’s your writing style like?
As a professional copywriter and content writer, it’s my job to adopt and change writing style to suit a company brand.
This way any new copy automatically fits in with the current style.
However, there are times a company hasn’t really thought about writing style and everything’s all over the place.
In this instance, I’d offer recommendations as to how to fix this issue and which brand style fits best with their market, audience and position.
Do you have any specialist knowledge of my industry or sector?
It’s possible, I’ve been doing this for more than ten years so I may have worked in your industry before.
However, it doesn’t really matter, and actually I’m of the opinion that sometimes it can hinder as often when you have insider knowledge you can forget that many of those not in your industry or new to it, won’t know the lingo terminology and will find it confusing.
So, often coming to an industry with no knowledge is a much better position and is one I’ve found really helps, particularly when I’ve worked within technical industries, like electrical services, financial advice, specialist equipment sales and even marketing, which has quite a lot of jargon.
What industries do you specialise in writing for?
I am an excellent all rounder who can write for pretty much any industry. I can turn complicated jargon into easy to understand and interesting copy.
Having said that I’ve got lots of experience working within the fitness and personal training space, equipment and luxury brand sales, author marketing and sales, publishing house marketing, financial advice, photography and artist marketing, small business and start-ups, and many others.
I’m also a specialist in using the power of story to inform and engage your content and copy and have both a master of arts in creative writing and published fiction.
By combining this with my marketing experience and expertise, I can give you the power of story and bring your content and copy off the page and into the imagination of your readers.
What do you need from me?
As part of my standard briefing process, I have a very in-depth questionnaire I send to all clients, which asks most of the things I’ll need to know.
As with anything, the more detail you give me the better job I can do.
If you think, I’ve got to interpret what you’re looking for and create something that fits with this and is also going to appeal to your audience and get results, therefore the more details you give me about your brand, business and audience, the better I can create what you’re looking for.
Alongside this, I’ll do my own research and probably ask for things like, topics to avoid, things that must be included, brand style, previous campaigns, and depending on the project I may need to talk to some of your staff too.
Do you offer any other services?
I offer any kind of copywriting, content writing and social media marketing, but if you’re after things like graphic design, web development, photography and illustration, I am part of a great network of businesses, so I know quite a few that I’ve worked with and can recommend to you.
What if I want to Cancel?
I’ll give you a fixed quote for a project unless it’s something that requires a day rate and if work hasn’t started I won’t charge you for my time, unless it’s a large project that’s meant I’ve had to block out considerable time and you cancel at the last moment.
In this case there may be a charge for last minute cancellations.
If I’ve already started work on the project, you’ll be subject to the kill fee of up to 50% of the project fee.
What if I change my mind about a project and want things done differently?
Each quote is based on the brief you give and if for any reason you need to change this, the agreed cost may change depending on how significant the changes are.
If you’re only changing some things and the original brief isn’t changed significantly, the cost will be the same.
However, if these changes are quite considerable then I’ll need to reassess the impact of this on my time and what this will cost.
This is because the quotation is based on the brief I have at the time, and if that brief then changes and means considerably more work for me, it will change the cost.
How long does it take?
Each project is unique and because of this each can take longer or shorter lengths of time. This could depend on things like the size of the project, how complex it is, how soon you need it done by, how quickly you get the information I need to me and my current workload.
Shorter pieces could be as quick as a few days, but larger projects might take longer. I always try to get work back to you as soon as possible, but I won’t compromise on the quality of what I give you simply to get it out faster.
If you have a deadline, however, I’ll always try to meet it for you.
I need content/copy urgently, can you do it?
I may be able to. But, if it means I’ve got to reschedule other work and work outside of my usual hours, you may pay a little more for this than I would usually charge, but I will let you know before I start anything.
Can you write content that will get me to the top of Google ranking?
The only person who can promise to give you a spot at the top of Google is the head of Google. Anyone else, can’t promise anything of the kind.
SEO content writing is something I can do and if you want this you just need to let me know. However, there is a little more work and research that goes into something like this so it may cost a little more than standard content. And, of course there’s no promises as search engine rankings are reliant on more things than the words on your page. You need to get the whole thing on-point to make a difference.
SEO is the term used to help increase the chances of getting to the top of a search engine and there’s many companies that offer it as a single service.
Plus, it’s an ever moving target so is something you’ll need to be working on constantly from now on.
Are you available?
This might vary depending on when you need your work doing. I could have three to four projects on the go at once, but often these are flexible and I’m able to fit in new work.
However, if I’m particularly busy, I have a few associates I can recommend to help you.
Where are you based?
I’m based in Stockton on Tees in the North East of England – around bang in the middle between Newcastle and York.
I’m more than happy to meet in person if you’d like to.
The nearest town centre to me is Yarm and the nearest train station is Eaglescliffe.
I’m just off the A66 and not far from the A19. The nearest airport is Teesside International, so if you’d like to meet up that’s fine.
However, unless you have a really large, complex and long-term project, meeting face to face isn’t usually needed. It’s much easier, quicker and cheaper if we communicate via phone, email and Zoom and I’ve worked very successfully over the years using all three of these mediums for clients across the country and even one in the middle east.
If you are still keen to meet, my travelling charge is £10 per hour and public transport is charged at cost, car travel is 45p per mile and any other out of pocket expenses.
What about confidential information?
Because of what I do, confidential information is inevitable. Part of being able to do the job well is to understand what works and what doesn’t through data, which may contain confidential information about your audience and statistics about your business.
However, I always take my job very seriously and will never compromise you, but if you’d like further reassurance, I’d be happy to sign a confidentiality agreement.
Who owns the copyright to the work you do?
Once the work is completed and you’ve paid in full, the copyright is yours and you’re free to do with it whatever you wish.
Until this point the copyright remains with me and will not transfer to you until that final payment is received.
Can you work at my offices?
I may be able to work from your premises, but this may incur additional costs to cover out of pocket expenses. If this is an important factor, it’s worth mentioning this at the initial consultation so I can factor in these costs to your quotation.
However, it’s not always necessary to work from your office, as often a large busy office is noisy and distracting for someone doing a job like mine and it may not bring any different results than if I worked independently.
But, if it’s something that’s important to you, I’m happy to work with you at your office.
I’ve been let down before, how do I know you won’t be the same?
Yes, me too, it’s horrible isn’t it?
I totally understand your wariness, I’ve been in the same situation with freelancers doing work for me and even with some scammers trying to get out of paying for work I’ve done.
It’s not nice and each time it’s made me cautious, so I get it.
You’re right to be cautious, but I’ve been doing this a long time, (more than 10 years) and this is what pays my mortgage and feeds my children (of which I have four, but that’s another story) so I don’t mess around.
With me you’re simply getting honest work, for a fair price and the chance to build a great relationship for the future.
Why not book a free consultation and you can see if you like the look of me (I’m nice) 😀
What experience do you have?
I’ve got lots of experience. Here’s a list to give you a better idea:
- I’ve been a full-time professional copy and content writer, and marketing professional for more than ten years
- I’ve got experience working in-house so understand the dynamics and pressures of being inside a business
- I’ve produced copy for a wide range of businesses from small start-ups to global corporations and even some well known names like Pepsi Co.
- I’ve collaborated and worked alongside graphic designers, web developers and marketing teams
- I’ve written for a whole range of business sectors and industries from electrical, financial advice to luxury goods and even wool.
- I’ve got a BA Hons degree in English with Creative Writing and a Master of Arts at Distinction in Creative Writing, so words and writing are in my blood
- I’m a published author of historical thriller mysteries and non-fiction guides.
- I’ve been running my own businesses for seven years
- I’ve even written employment terms and conditions, legal documents and letters of complaint to the Prime Minister.
What are your terms of service?
My terms of service are freely available to read on this site, you can find them in the top menu or by following this link.
I want to hire you what do I do now?
Great. All you need to do is either drop me a message via email, WhatsApp or the contact form on my contact page, or book yourself a free consultation so we can chat.
At this meeting, it’s your chance to ask me anything that’s concerning you and I’ll get some details from you so I can put together a quote.
Once this is done, I’ll email it to you.
Then, if you’re happy to get started, I’ll need to start collecting information so I’ll send you my detailed client questionnaire which asks lots of information about your business, audience, the project, market sector and many other things, all designed to make sure I have as much information as possible to do your project successfully.
Once this is filled in I can get to work. Book yourself a free consultation and let’s chat.
For a detailed breakdown of my process and how it works visit My Approach page.
What does it cost?
This depends on what you want.
Writing copy can sometimes be quick and easy and it can be sometimes far more complicated, it all depends on what you need and what you want.
It’s for this reason I prefer to quote a fixed fee for a project rather than a by hour or by word rate. Sometimes, words can flow and develop fast, other times they can be much harder work, if I charged by the hour and your project ended up being the one that took longer, you’d pay more than your competitor whose work was completed faster. If I quote you a fixed fee, you know where you stand and what you’re getting.
It’s then my problem how long things take, I don’t believe in passing on creative difficulties to my clients, you’re paying for a service, you’ll get that service, but you won’t have to pay for any of those days my brain is foggy – those are my issues (when they happen).
However, I’m not the cheapest but I’m not the most expensive either. For someone with my experience you could easily pay between £400-£600 per day for copywriting, but I prefer to charge a reasonable rate that gives great value.
I usually work on the basis of £200 per day or £25 per hour, but this will come quoted to you as a fixed fee for the whole project, unless there’s a particular reason for wanting to work on a daily rate – then we can discuss your requirements.
I’m happy to be flexible with how you want to work.
Why don’t you charge me by the word?
Because this is a terrible way to charge and one that only ends up in the client suffering.
Some words are worth more than others, and the length of something isn’t a good indicator of how much work has gone into something.
For example, I could spent an hour knocking up a 500 word short article but I could spend six hours tweaking and working on a single ad slogan of 10 words. If I charged by the word I’d get paid more for something that took me less time and was much less effort.
I prefer to get paid fairly and believe my clients shouldn’t pay for things unnecessarily.
Plus, when you’re charged by the word that’s a sure fire way to fall into the trap of some unscrupulous people who will pad out the word count with waffle, jargon and general rubbish simply to get a bit more money out of you.
I refuse to work this way and believe in honest, work for honest clients.
Why don’t you charge by the hour?
So, you don’t pay for those days when the words take longer to form than others. If I charged this way, you’d end up picking up the bill for the extra time it took me to craft something if it was beyond what I originally anticipated.
Plus, by charging a fixed fee, you’re better able to budget and know exactly what you’ll be paying at the outset of the project.
I’m a start-up and have a tight budget, what can you do?
Yes I can help you, but if your budget is very tight, it might mean I can’t do everything you want.
I will always try and give you the best possible price, but I am a professional with more than 10 years experience. This job pays my mortgage, so I can’t work for free.
It might be better to hire me as a consultant for a couple of hours and that way I can give you some pointers and advice on how to structure and improve your content and copy.
I want lots of blog posts but have a small budget, what can you do?
It’s unlikely I can write you lots of blog posts for a tiny budget. If you’re after something that’s similar to a copy mill style then I’m not the one for you.
These types of sites and the people who write for them are often not professional copywriters or they’re out of work people from other professions trying to make a quick few quid.
Be careful when working with these people as you may get something badly written, and even plagiarised from someone else. It’s not a great way to build a reputation and a business and they may even hurt you in the end.
If, however, you want something well written, well researched and infused with the experience and skills of someone whose been around a few years and you’re willing to pay a fair price, I can definitely help you out.
How do I give you a brief?
I’m all about not making things any more complicated than they need to be and actively look for ways to make processes and systems easier for all of us.
I’m sure you feel the same way.
I have a full and comprehensive briefing document which will complement any information you’ve already told me, and is designed to ask the questions I need answers to so I can do the best job possible and get the results you need.
I’m definitely a believer in the better the brief the better the outcome for you, so I’ve designed my briefing document as a questionnaire for you to fill in, so you can make sure I understand absolutely everything about the project and the work you need doing.
It asks you things like your objectives, goals, your products, your company, your marketplace, your customers and demographic information, and many others.
Most of this process can be done via email and phone. In-person meetings aren’t always necessary unless it’s a big complicated project with many moving factors.
What if I don’t like the first draft?
Hey, that’s no problem. I’m only human. I’m not perfect and can’t always get it right first time.
Obviously, I aim to get it right first time, but sometimes it just doesn’t work out that way. Usually, there’s only a few minor changes needed but sometimes it’s not quite as easy as that and takes a bit more work.
I want you to be happy, so giving your honest opinion is important and I include revisions as part of my fee, so making changes isn’t a problem.
Do I need to give you a deposit?
If you’re a new client and we’ve not worked together before I always ask for 50% of the fees upfront to protect both you and I.
If we’ve worked together before this is only 25% and if you’re on a rolling monthly contract there is no deposit.
What services do you offer?
I can offer a wide range of services to you and your business.
- Brochure and catalogue copywriting
- Print magazine and press copy
- Strapline and slogan copy
- Product description copy
- Landing page copy
- Leaflet copy
- Advertising copy
- Email copywriting series
- Any other copywriting projects
Content Writing including:
- Information pack content
- Case study content
- Website cotent
- Brand and tone content
- Business profiling
- Biographical content
- White paper content
- Ebook content writing
- Report writing content
- Business review content
- Business letters and email content
- Email content
Marketing consultation including:
- Copy critique reports
- Content and marketing critique reports
- Social media critique reports
- Marketing strategy reports
- Branding reports
- Any other type of consultation needs
Social media marketing including:
- Position and situation reports
- Branding report
- Marketing strategy report
- Demographic and industry research
- Social media planning
- Content scheduling
- Content production
- Social media reporting and full management of accounts
Book Blurb Writing
- Research into genre and position
- Research into bestsellers in genre and current trends
- Book blurb copywriting
- Keyword research
Can you give me a free sample?
I don’t offer free samples of my work, sorry.
It could seem like a reasonable request as you’re simply after assessing how well I can write, but what you’re actually asking me to do is cobble something together quickly without research, and without the detailed brief I usually ask for and spend hours of my time writing something for free in the hope that it might lead to some kind of paying work.
I’d essentially be taking time out of my day and away from paying clients to use my experience and skill to deliver something to you for no pay.
It’s essentially like asking your staff to come and do a day’s work on a Saturday for free – trust me they’ll say no.
Even if you’re not one of those unscrupulous people who just wants my work for free, if I throw a few words at a page it won’t be a true representation of what I can deliver under usual circumstances after a thorough briefing and research process, and it probably won’t be anything like you want because of this.
Any other professional service won’t give you a free sample, you won’t get a free sample of an electrical installation or a bit of free plumbing. Each of these professionals expect you to pay them for any work they do for you and in some cases you’ll even pay just to speak to them as in the case of seeing a solicitor who will charge you upwards of £90 just to sit in their office and have an initial consultation with them.
So, although it might seem like a good way to judge the standard of my work, I can provide you with a number of samples to show you the value of my work and what I’ve done over the years to give you confidence that I can write well.
Want to know how I can help?
Why not download a copy of my free price guide?